Podcast
Podcast · LEADERTALK · Sport1
Andreas Luthe: From Goalkeeper to Chairman of the Board
On Mounir Zitouni's LEADERTALK, Andreas Luthe, Chairman of the Board at VfL Bochum, talks about leadership, loyalty and club culture.
Festival
Festival · San Hejmo 2026 · Content Documentary
DJ Urban O at the San Hejmo Festival
DJ Urban O rocked the Party Stage at the San Hejmo Festival in Weeze for two days straight — with two big sets per day, alongside singer Kati Gazela.
Sport
Swimming · Finals 2026 · German Champion
Josha Salchow Makes a Statement at the Finals 2026
Triple medalist at the Finals 2026: gold as German Freestyle Sprint Champion, silver in the medley and bronze in butterfly. The Olympian confirms his form ahead of the European Championships.
Social Media
Social Media · 2026 World Cup · Brand Partnership
Robby Hunke Commentates for HelloFresh Recipes
Cooking has never been this emotional! Right in time for the World Cup, HelloFresh launched new recipes, commentated by Robby in his unmistakable style. With over 60,000 views, one of the most successful reels on the HelloFresh channel.
Creator
DAZN · 2026 World Cup · Creator
Tobias Budde Becomes DAZN Germany Host
DAZN launches DAZN48 — 48 creators for 48 nations at the 2026 World Cup. Tobias Budde is the creator for Germany, posting daily throughout the tournament. Incredible effort, phenomenal work and reach.
Creator
Twitch · YouTube · Brand Partnership
Tyger Lobinger at the Zalando World Cup Show
For the World Cup, Zalando launched its own Twitch show — hosted by Meira Werner and FaroooYT. Football, fashion and current topics on YouTube, Twitch and in the Zalando app. Tyger Lobinger was a guest on the final episode. Almost half a million views.
Social Format
Social Media · 2026 World Cup · Brand Partnership
Lukas Sinkiewicz & Friedhelm Funkel at "Bit im Büdchen"
Lukas Sinkiewicz, former Bundesliga pro and TV pundit, and Friedhelm Funkel, football legend and coaching icon, were part of the zwoelfstein-developed social format "Bit im Büdchen" — a Bitburger social media campaign during the World Cup.
Media
Radio · Pundit · 2026 World Cup
Svenja Huth as Football Pundit on NDR 2
Svenja Huth is active as a radio pundit for NDR 2 — assessing and analyzing Germany's matches in particular. Already proven at EURO 2024.
TV Commercial
TV Commercial · Social Media · Brand Partnership
Robby Hunke Voices TV Commercial for Allgäuer Latschenkiefer
Robby Hunke voiced the TV commercial for Allgäuer Latschenkiefer — and together we extended the campaign across his channels with a reel, feed post and story.
Event
Networking · Event · ESB Partner
Networking at the Golf Trophy by ESB-Netzwerk
Jonas Onstein, founder of zwoelfstein, was a guest at the networking event in Wuppertal — organized by our partner ESB Netzwerk at Golf-Club Bergisch Land. A tournament in Florida Scramble format, taster golf and networking on the clubhouse terrace.
Article
Content · Creator Marketing
Jonas Onstein on Creator Marketing in Sports
In the ESB-Netzwerk article, Jonas Onstein shares his perspective on creator marketing in sports: why reach alone isn't decisive — authenticity, exclusive access and long-term fan loyalty are what count.
Stance
Anti-Doping · Campaign · NADA
Josha Salchow Launches Initiative Against Enhanced Games
NADA campaign "Your Sport. Your Decision." — Josha Salchow and Léa Krüger take a clear stance against downplaying doping.
Sponsoring
Sponsoring · Brand Partnership
Winamax Welcomes Max Kruse as Friend of the Brand
A high-reach partnership: Max Kruse as Friend of the Brand at Winamax — brokered by zwoelfstein and Better Collective.
Social Format
Social Media · 2026 World Cup · Brand Partnership
Bitburger "Bit im Büdchen" with Robby Hunke
Bitburger launches a new social format for the football World Cup: "Bit im Büdchen" — a cross-media talk format hosted by Robby Hunke, developed together with zwoelfstein.
Podcast
Podcast · Mental Health
Josha Salchow Guests on the "Mental Health is Body Health" Podcast
Josha Salchow talks about the mental side of his career, his sport and his views on various developments. What has it been like for him, mentally, to be in the public eye?
Event
Netflix · World Premiere · Hosting
Robby Hunke Hosts the World Premiere of "Poldi"
Robby Hunke hosts the world premiere of the Netflix documentary about Lukas Podolski — live from the Energiestadion.
zwoelfstein.stars
Sponsoring · Testimonial · Campaign
Lidl × Svenja Huth — National Testimonial Campaign
Svenja Huth as part of a national testimonial partnership. A strategic link between brand values and authentic storytelling with reach in the millions.
Social Media
Social Media · Community
Champions League 2024/25 with PEPSI
Robby Hunke & Tobias Budde accompanied the Champions League season for the Pepsi community via social media stories.
Podcast
Podcast · Media
Jonas Onstein on Kicken und Kohle
Jonas Onstein, owner of zwoelfstein, guests on the football podcast Kicken und Kohle — insights into the work of a sports marketing agency.
Management
Management · Marketing
Robby Hunke Commentates in the Subway Tunnel
Germany's most emotional sports commentator teams up with Stuttgarter Straßenbahnen to commentate inside the subway tunnels.
Management
Management · Social Media
AT BROSKI — The Sports Show
Brokering guests from the zwoelfstein network for the Twitch football talk show "At Broski".
zwoelfstein.stars
Stars · Social Media
Coaching Icon With His Own Stage Show
For two years, we sent Peter Neururer touring the country: the solo show "Schweigen. ist feige" and the talk format "Peter's Ecke".
Event
Event · Content
Friedhelm Funkel × VGH Football Talk
Football legend Friedhelm Funkel guests on VGH Football Talk — authentic, approachable, unfiltered.
Social Format
Social Media · 2026 World Cup · Brand Partnership
Patrick Berger Guests on "Bit im Büdchen"
Sky reporter Patrick Berger at Bit im Büdchen: exclusive insights into the DFB team, the 2026 World Cup and life in camp. A social format developed by zwoelfstein for Bitburger.
Recap
Social Media · 2026 World Cup · Format
"Bit im Büdchen" Wraps
10 episodes, 10 guests, 4 shooting days. A recap of the social format by Bitburger and zwoelfstein — featuring Peter Neururer, Friedhelm Funkel, Patrick Berger, Fabian Klos and more.