Challenge
Pepsi was looking for authentic voices to bring the Champions League season to life for the community — across the entire season.
Approach
Our stars Robby Hunke & Tobias Budde followed the Champions League season for the Pepsi community via social media stories — Tobias from stadiums across Germany throughout the season, and Robby as Pepsi's face live from Munich on final weekend. Together with Mark van Bommel and ViscaBarca.
Results
A season-long content strategy with high community engagement. Strong social media reach and authentic fan communities.
Services
Social Media Strategy
Content Production
Community Management
Talent Booking
Event Support