The Next Sports Agency
We connect sport, media, communication and partnerships. Two divisions. One goal: brands and personalities that grow and stay visible.
We are zwoelfstein
Founded in 2020 by Jonas Onstein in Düsseldorf. We advise brands and personalities in sport — from strategy through to execution. Our "story-first" principle: the story has to be true. That's the only way to build communities that stay, and brands that grow. Our network spans from national sports personalities to global brand partners.
zwoelfstein.agentur
We develop communication and activation strategies focused on social media, sponsorship and creator marketing. We use the channels that truly reach audiences, for strong communities and lasting brand loyalty.
zwoelfstein.stars
We work individually with talents, creators and athletes and develop tailored strategies for their careers. Our network opens doors to brands, partnerships and relevant industry contacts.
zwoelfstein.stars
Bundesliga & CL Commentator · Twitch
Bundesliga and Champions League commentator · Twitch commentator · Creator
National Team Football Player · Role Model
The nation's role model. The one who wins it all. LinkedIn Top Voice.
Former Pro · Creator · Streamer
Former Bundesliga pro. Streamer, creator and brand ambassador. Always close to the game.
Olympic Swimmer · Athlete
Germany's fastest swimmer. Olympic athlete. Ready for the next level.
Former Pro · Speaker · CEO
The former pro who took a different path. Now speaker, entrepreneur and CEO of a football club.
Get in Touch
We're always looking for exceptional personalities.
Selected Projects
Podcast
Podcast · LEADERTALK · Sport1
On Mounir Zitouni's LEADERTALK, Andreas Luthe, Chairman of the Board at VfL Bochum, talks about leadership, loyalty and club culture.
Festival
Festival · San Hejmo 2026 · Content Documentary
DJ Urban O rocked the Party Stage at San Hejmo Festival in Weeze for two days straight — two big sets per day, together with singer Kati Gazela.
Sport
Swimming · Finals 2026 · German Champion
Triple medal winner: gold, silver and bronze. The Olympic athlete confirms his strong form and sets his sights on the European Championships in Paris.
Social Format
Social Media · World Cup 2026 · Brand Partnership
Sky reporter Patrick Berger on Bit im Büdchen: exclusive insights on the DFB team, the 2026 World Cup and life in camp. A social format developed by zwoelfstein for Bitburger.
Social Format
Social Media · World Cup 2026 · Brand Partnership
Lukas Sinkiewicz and Friedhelm Funkel took part in "Bit im Büdchen," the social format developed by zwoelfstein — a Bitburger social media campaign during the World Cup.
Social Media
Social Media · World Cup 2026 · Brand Partnership
Cooking has never been this emotional! Right in time for the World Cup, HelloFresh launched new recipes, commentated by Robby in his unmistakable style. With over 60,000 views, one of the most successful reels on the HelloFresh channel.
Our Partners
Let's talk