Live Activation · Social Media · Sponsoring
One day, one live activation, one kart duel against Lukas Podolski — and the fastest lap of the day, never beaten.
As part of a year-long partnership, Max Kruse is Friend of the Brand at Winamax — brokered by zwoelfstein and Better Collective. Alongside digital formats like „Mach's wie Max," the partnership also includes physical live activations where Max represents the brand as a testimonial in person.
One of these planned live activations just took place at the Glücksgefühle Festival. Over the course of the day, it produced a wave of social media content — from spontaneous fan interviews to footage shot right on the kart track, all edited afterward for both Winamax's and Max Kruse's own channels.
The sporting highlight of the day: a kart race against Lukas Podolski. Max Kruse posted the fastest lap of the day — a time no other participant managed to beat.
