Challenge
Reposition Peter Neururer as a coaching icon — away from the football pitch and onto the stage as an entertainment format.
Approach
For two years, we sent coaching icon Peter Neururer touring across Germany together with Heesen Konzerte. Two formats were built from the ground up in that time: the solo show "Schweigen. ist feige" and the talk format with well-known guests, "Peter's Ecke".
Results
A successful two-year tour. Two established stage formats with a growing audience. A lasting repositioning as an entertainment personality.
Services
Career Development
Tour Management
Format Development
Social Media Support
PR & Media Relations