For the 2026 football World Cup, Zalando launched its own show, and it's a big one. Hosted by Meira Werner and FaroooYT, the format combines football, fashion, and current topics in a completely new way.
The show runs cross-media on YouTube, Twitch, and inside the Zalando app, reaching fans across all the relevant platforms. The concept: talk on the couch, honest and entertaining, with prominent guests from the world of football and creators.
Tyger Lobinger — football pro and rising personality in sport — was a guest on the latest episode. With his relaxed manner, he brought exactly the energy that defines the format: authentic, approachable, and right out of young fans' everyday world.
