Cooking has never been this emotional! We promise. 🔥
Right in time for the 2026 Football World Cup, HelloFresh launched new recipes — and brought in a very special partner for the job: sports commentator Robby Hunke.
Robby, known for his emotional and rousing style, commented on some of the new HelloFresh recipes in his unmistakable manner. Every cooking night becomes an emotional highlight, as if dinner had just scored a last-minute goal.
Together with HelloFresh, we produced this clip that gives a taste of what it sounds like when Germany's most emotional sports commentator steps up to the stove. The campaign runs on Instagram and became a viral hit within a very short time.
