Challenge
A lively talk event with a football legend — how do you create authentic closeness and viral reach at the same time? The VGH Fußball Talk in Nordhorn was meant to be more than a classic press appearance: honest, direct, with a wink.
Approach
Friedhelm Funkel — one of those figures who makes you sit up a little straighter the moment he walks into the room. At the VGH Fußball Talk, the panel analyzed, joked around and talked straight — from Beniermann to Brode to Funkel. An evening somewhere between locker-room speech, Bundesliga outlook and promotion dreams in the Emsland region.
"This wasn't just a talk evening. This was a piece of football history you could reach out and touch."
Hardy Klossek confidently hosted two halves full of stories. When Funkel took over, the room went quiet — quiet enough that you could almost catch every single word. Except, of course, when he dropped one of his dry punchlines and had the whole room laughing.
Results
An enthusiastic audience, strong social media reach and lasting brand affinity for VGH and zwoelfstein. The talk is establishing itself as a fixed format in the sports event space — with personalities who make history.
Services
Event Concept
Talent Booking
Content Production
Social Media